Chapter 14 Summary and an Example of a Proposal Argument.

            Proposal arguments are the most common form of arguments that we encounter on a regular basis. We encounter them in both a casual atmosphere and a business atmosphere. Chapter fourteen taught us how to understand how a proposal argument works by outlining how to find an issue, and how to develop different way to execute the argument to make it as effective as possible. Throughout the chapter, it demonstrated that our audience is key when developing a proposal argument. The main goal is to convince the audience that a problem exists, and that the problem should be addressed. The audience will naturally have a level of distrust, as well as a sense of conservatism. It is difficult to predict the future, so it is important to evaluate any consequences that may occur when attempting to provide a solution for the problem that you are addressing. In order to develop a proposal argument, after convincing the audience of the problem, you must show specifics of your proposal. After providing specifics, you then must show justification for your solution to be enacted. 

         In proposal arguments, an effective way to present your issue is by using advocacy posters or advertisements. Visual proposals are very common and are seen frequently throughout our daily lives. You can see proposal arguments everywhere. if you look on light poles, or bulletin boards on campus, or even on television commercials, there you will see a proposal argument. There is an organization that is working on a project called Project Aware, and the posters that they have are very effective because they are simple, and at the same time, they are shocking. The first poster on the web page shows a picture of a dead fish with the words "waves of waste" around the fish, and surrounding the fish and words are countless empty water bottles with other dead fish floating around. The smaller text says: "Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.", and on the bottom it says: "Educate yourselves about dumping pollutants into ocean waters. Learn more at ProjectAware.org". This advocacy poster first grabs the audience's attention, educates them, and finally shows them where they can go to seek further information. I believe it is effective because it makes the audience believe that there is an issue, and then prompts the audience to take some form of action. This is an example of how one small poster can convey a serious issue and create a change at the same time.